Mastodon's newsletter feature lets you build email lists without a platform account. For SMM practitioners, this means algorithm-proof audience ownership. The contrarian take: newsletters, not federated posts, revive the open web.
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When Instagram and Threads let users tweak their feeds, brands feared losing control. One DTC brand proved the opposite—by embracing the new settings, they boosted engagement 45% and cut ad costs. Here's their playbook.
Google's latest updates bring floating windows, live notifications, and AR glasses. For social media managers, these changes mean new competition for user attention and new formats for engagement. Discover how to adapt your strategy before the rollout hits your audience.
Read moreBluesky just launched group chats. Most will ignore it. Here's why you should jump in now, plus 4 actionable steps to build community before the noise starts.
Read moreBluesky is rolling out communities—niche spaces on the AT Protocol. Here's what this means for your social strategy and how to claim your spot before the gold rush.
Read moreApple's new bundles signal a pivot toward cross-app subscription packages. SMM pros could see 20% tool cost reductions within a year—if they consolidate smartly.
Read moreNew Apple Intelligence upgrade automates calendar entry and reminders. Here's how social media managers can reclaim 2+ hours per week — backed by 2025 productivity data.
Read moreThe new $70B DHS funding means stricter content moderation. For SMMs, immigration-related posts could see engagement drop 15-20%. Here's how to prepare your calendar.
Read moreEveryone's hyped about Apple's AI, but the real SMM win is the Liquid Glass opacity slider. Discover how this visual tweak can boost app icon recognition and your brand's cross-platform consistency.
Read moreApple's Texas age verification creates new friction in user acquisition. SMM practitioners must pivot to first-party data and contextual targeting to maintain campaign efficiency.
Read moreSpotify's new clip feature lets you share podcast moments directly. Early data suggests it could increase social referral traffic by up to 30% for savvy marketers who optimize for short-form audio.
Read moreThe Fitbit app shutdown has ignited a user revolt. App Store ratings plummeted 40% in 7 days, and Reddit sentiment is 72% negative. For SMM pros, this is a masterclass in forced migration gone wrong—learn what not to do when sunsetting a beloved platform.
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