Tag: first-party-data

Platform News June 4, 2026 3 min read

Apple's Texas Age Check: 3 SMM Strategies You Need Now

Apple's Texas age verification creates new friction in user acquisition. SMM practitioners must pivot to first-party data and contextual targeting to maintain campaign efficiency.

#social media marketing #first-party-data #age-verification-laws #texas-app-store

Industry News May 26, 2026 3 min read

Phone Spying Ads? FTC Fines Cox Media $930k for False Claims

Cox Media's $930k fine for fake phone spying ads signals a major shift: privacy enforcement is accelerating. For SMMs, this means your targeting strategies must be transparent to survive the coming crackdown. Here's what to expect next.

#social media marketing #ad-targeting #ftc-regulation #privacy-news