Tag: audience-ownership

Platform News June 18, 2026 2 min read

Mastodon Newsletters: How Email Lists Trump Algorithms

Mastodon's newsletter feature lets you build email lists without a platform account. For SMM practitioners, this means algorithm-proof audience ownership. The contrarian take: newsletters, not federated posts, revive the open web.

#audience-ownership #mastodon-newsletter #email-list-marketing #social-media-alternatives

Industry News May 19, 2026 2 min read

Why Sony Paused PC Ports: A Case Study in Platform Strategy

Sony is pulling back on PC releases for single-player titles. Here's how one studio navigated the pivot and what SMM pros can learn about audience diversification.

#gaming-marketing #playstation-strategy #platform-diversification #social-media-case-study