Tag: brand-narrative

Industry News June 3, 2026 2 min read

How Control Resonant's Character Shift Signals a New SMM Trend: Let Fans Be Heroes

Remedy's new sequel puts sidelined character Dylan Faden center stage — a perfect metaphor for letting your audience own the narrative. Here's why SMM practitioners should plan UGC-driven campaigns now, or risk irrelevance.

#brand-narrative #community marketing #user-generated-content-strategy #smm-tips-2027

Industry News May 13, 2026 3 min read

Brand Narrative Almost Won Sam Altman's Court Case

Altman's courtroom performance reveals the power of narrative over facts. For SMM practitioners, this signals a shift: brand storytelling skills will outweigh product features within a year. The jury may not have decided, but the trend is clear.

#openai-trial #social-media-trends #brand-narrative #storytelling-tips