Tag: platform strategy

Platform News May 18, 2026 2 min read

Microsoft Teams Kills Together Mode: 3 Lessons for SMM Platform Strategy

When a platform retires a beloved feature, smart marketers pivot. Here's how one remote team adapted after Microsoft removed Together Mode, and what it means for your social media tool stack.

#platform strategy #feature deprecation #social media management tools #Microsoft Teams

Platform News May 16, 2026 3 min read

Why Microsoft's Xbox-to-XBOX Switch Is a Social Media Case Study

Microsoft polled fans before rebranding Xbox to XBOX. Here's why that move matters for your social media strategy—and why inconsistency across platforms can hurt engagement and trust.

#xbox rebrand #social media consistency #brand engagement #community polling