Tag: ai-agents

Industry News May 20, 2026 2 min read

Google I/O 2026: Agentic AI Will Reshape Social ROI

Google's new agentic AI tools promise to automate customer interactions at scale. For SMM pros, this means a potential 30% lift in engagement from automated yet personalized responses. But the real game-changer is Spark's ability to analyze sentiment in real-time.

#social-media-automation #ai-agents #engagement-metrics #google-io-2026

Industry News May 7, 2026 3 min read

Google Project Mariner Shutdown: SMM Automation Shift

Google killed its AI agent Project Mariner, but the tech lives on in Gemini and Ads. For social media marketers, this means smarter automation is coming—along with new risks for organic reach. Here's your playbook.

#social-media-automation #google-project-mariner #ai-agents #gemini-ai