Tag: engagement-metrics

Industry News May 20, 2026 2 min read

Google I/O 2026: Agentic AI Will Reshape Social ROI

Google's new agentic AI tools promise to automate customer interactions at scale. For SMM pros, this means a potential 30% lift in engagement from automated yet personalized responses. But the real game-changer is Spark's ability to analyze sentiment in real-time.

#social-media-automation #ai-agents #engagement-metrics #google-io-2026

Platform News May 14, 2026 2 min read

Bumble Drops Swipe – AI Changes Engagement Metrics

Bumble is replacing the swipe with an AI assistant. For SMMs, this shift signals a move toward automated interactions. Learn which metrics to track — your click-based funnel may be obsolete.

#social media strategy #ai-marketing #bumble-ai-dating #engagement-metrics